• EVE Custom Cosmetics

Lots of Mascara

Mascara is one of the easiest ways to showcase wonderful eyeshadow techniques. It pulls together the entire look whether you’re going for a dramatic night out or a casual daytime look. It’s the cherry on the sundae that is makeup. Even if you don’t wear a lot of eyeshadow, adding mascara will bring depth to your eyes and open them up.

So what is the best mascara? This is one of the most common questions asked when it comes to mascara. With so many formulas on the market and forums flooding us with information on “THE BEST” mascaras, deciding which one is best for you can be intimidating. However, we can’t stress enough that what works for some may not necessarily work for others. Find one that what works for you and your lifestyle.


If you have fine, sparse lashes or want to create a faux lash look, you will need mascara that creates more volume. It's important to mention that while most of us think “volume” means longer lashes, when it comes to mascara it means creating thicker fuller looking lashes, not longer. A good way to know if a mascara will create the volume that you are after is to think Fat Lashes = Fat Brush.

A handy tip for those with fine lashes is to apply black mascara only to the top lashes. This opens the eyes and gives the lashes a fuller effect. If you want to make eyes appear wider than they are, you can add a touch of mascara to the bottom lashes but make sure you give lashes a light touch. Not great at getting those bottom lashes? Try putting a tissue under them before application.


If your lashes are thick but need length look for mascaras that will sharpen each lash rather than thicken them. Always look for mascara with a close-cropped brush that will separate and define lashes. Typically these mascara brushes are smaller thinner looking to make it easier to coat lashes upward from root to tip especially at the outer corner of the eyes to give the illusion of length.

To help create a longer lash look, apply eyeliner close to your upper lash line before mascara. The idea is to make it look like there is more hair at the roots of your lashes than there actually is. This will create the illusion of you having longer lashes. If you slightly extend the line at the outer corners of your eyes, it will also make your lashes look longer.


If you’re prone to mild watering and having trouble with smudging, it’s important to realize that waterproof and water-resistant are not the same thing. While waterproof mascara might have better staying power when swimming or crying at weddings, it is much more extreme than water resistant mascara. It's so strong in chemicals that some waterproof formulas have been known to make eyelashes brittle and even fall out. Waterproof mascara is also harder to remove than conventional mascara so make sure you have a good waterproof mascara remover. If you have a hooded lid that keeps smudging mascara go with water resistant as an everyday alternative.


Tired of figuring out what you can apply on your eyes that won’t trigger tearing, burning or general discomfort? Look for mascaras that are lightweight and hypoallergenic in case it flakes into your eyes. Avoid waterproof mascara as they may contain substances like mineral spirits and petroleum distillates, which are irritating for sensitive eyes.


When applying mascara, start with the bottom lashes before the top. This prevents the mascara on your top lashes from transferring when applying mascara to the bottom lashes.

Here are a few more tips to help you perfect your mascara application.

1. Apply lash primer before curling and applying mascara. Applying primer first not only conditions lashes and prevents breakage but also helps lashes curl better because they are malleable.

2. Curl lashes before mascara – This prevents the curler sticking to the mascara and pulling you’re your lashes out. Applying mascara afterwards will also set the curl.

3. Bend the wand – To help apply mascara with a steady hand always bend your mascara wand at an angle that allows you to have complete control over the wand.

4. Wiggle the wand - For a fuller lash look wiggle the wand horizontally at the roots to ends on your top lashes. For the bottom lashes, use whatever excess you have left on the wand and apply it to the bottom line using the top of the brush.

5. No clumps – Don’t confuse “apply a second coat” with “wait for your mascara to dry before adding another coat”. If you are applying more than one coat to your lashes it’s best to apply them quickly all at once. Waiting for mascara to dry between coats causes mascara to clump.

6. Wait to blink – After applying mascara wait five seconds before blinking to avoid mascara dots or smears on lids. Also double check lids before stepping away from the mirror.

7. Don’t pump the wand - This only introduces air into the tube, which will cause your mascara to dry out sooner than it should.

8. Vertical wand – By holding the wand vertically especially when applying mascara to bottom.

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