• EVE Custom Cosmetics

Eye Makeup

When you see someone with great eye makeup, have you ever wondered why your eyes never look that good? Great eye makeup boils down to a few key factors: Eye shape, choosing the right shades and textures for the occasion and application.

When starting out with shadow it's very important to understand the layout of the eye. This way you will know where to apply your shades and how to contour them to add more dimension to your eyes to avoid an overall flat look.


Throughout this blog we will make reference to different areas of the eye so let’s briefly map out three main areas.

1. Divide your lid into 3 vertical segments - INNER, MIDDLE and OUTER. The INNER portion is closest to your nose, the MIDDLE portion is at the center and the OUTER portion is closest to your ear.

2. Find your CREASE. You can do this by feeling along the eye for the eye socket or the bone right above your eyeball. The crease falls right along that bone. Some people have well defined creases meaning the eyelid actually creases in that area while some may have to feel around for a crease.

3. The LID is the area right below your CREASE. The amount of space will vary from person to person.


Eyes are highly individual and before applying any eye makeup, first determine what your eye shape is. By getting up close and personal with your eyes, you will be able to add depth with darker shades where it’s required or lift areas with lighter shades. Below is a quick guide.


Shadow application is all about creating an illusion by contouring different shades and textures to achieve certain effects. With the right prep and contouring you can have irresistible looking eyes, even if they are not big or bright.

Before applying any eye makeup:

PREP YOUR EYES – Not only will an eye primer neutralize the uneven tones on your lid, it will create a smooth base for shadow application and keep your shades looking fresher longer.

CHOOSE THREE SHADES - Choose a light, medium and dark shade to add the right eye dimension. Adding too many shades tend to leave a muddy look, which you want to avoid.

THE RIGHT TOOLS – A shadow brush or a few different size brushes will help blending shades together. However, if you only use one brush for best results try cleaning it after applying each shade. Avoid the sponge applicators that sometimes come with palettes, they do not blend shadow seamlessly.

Always begin applying your shadow using the lightest shade you have, and then layer in the next darker color and so on. You can always add more color but taking excess tones away is difficult and leaves blotches in otherwise lovely eye shadow. Check your work to make sure your shadow is well blended between each layer. To get you started, our makeup artists have provided some steps on basic contouring.

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