• EVE Custom Cosmetics

Winter Beauty

Just as the seasons change, your skin also slightly alters. You may experience sudden dryness, bouts of acne and dull patches from leftover sun damage and exposure to the elements. Last season’s foundation shade may start looking a little dark or streaky and your skincare will feel a little light on moisture. When this happens it’s important to address any new skin conditions by switching to different skincare and adjusting your makeup. Why? If your skincare isn’t doing its job, it’s difficult for makeup to look its best.

Like most things in life, change doesn’t happen overnight so it’s recommended to start making the transition between the seasons over the course of a few weeks. This way your skin will never realize that the season ever changed. Here’s a quick checklist of things to consider at the change of each season.


To capture that healthy looking complexion all year round, you have to think about noticeable changes in the look and feel of your skin at the change of each season. While summer skin may tend to be oily, autumn skin starts getting dry and sensitive, even more so the closer we get to winter. This is because during the cooler months we tend to overdose on indoor heating and hot showers, which dramatically dry out skin regardless of age. For winter, it’s best to put aside oil fighting cleansers, toners and moisturizers in favor of more hydrating skincare products. Often just changing your moisturizer or cleanser (or both) will be enough pampering for your skin.

If your skin requires just a bit more love, here are some suggestions:

Whatever you decide to do, give your skin a chance to adjust. Start by changing your cleanser and washing with your summer cleanser in the morning and a winter formula at night. After a week or two, try switching to only using your winter cleanser.


Just like you tweak your skincare routine to suit the seasons, it's time to start thinking about doing the same with your makeup. Transitioning from summer makeup to winter makeup isn’t just about changing shades, it’s more about switching formulas that work best in cooler temperatures.

1. SWITCH PRIMERS – It’s advisable to switch formulas based on the condition your skin is in at the start of each season. In cooler months you may need to apply a more hydrating primer like our PRIMUS™ ULTRA HYDRATING PRIMER rather than keep to PRIMUS™ DUAL CONTROL PRIMER that you wear during summer to matte skin and control excess oil build up.

2. FOUNDATION FORMULA - Adjusting your shade is important each season but not enough to get you through the harsh elements of winter. Cooler weather tends to trigger redness, dry patches and uneven areas around the nose, cheeks and chin. Switch to a more skin nurturing formula like EDEN HYDRA SHEER FOUNDATION, which contains Jojoba Seed, Sesame and Safflower Oil to combat dryness while offering buildable radiant coverage.

3. CHECK FOUNDATION SHADE – Wearing last season’s shade will not work because you will be spending more time indoors and lose your summer tan. It’s important to always wear a shade that accurately matches your natural skin tone to avoid mask-like looks. You can achieve this via our custom color app MY SKIN TONE MATRIX. It scans the surface of your skin so that you can purchase “made to order” products to match your individual skin tone.

4. CONCEALER SHADE – The right concealer shade is the one that accurately matches your foundation shade or skin tone. This is because your concealer should be undetectable and if it’s not the same shade as your foundation it will stand out against your skin. Our custom color app MY SKIN TONE MATRIX assigns a skin tone code that is automatically applied to your foundation or concealer order. This ensures that you always wear a concealer shade that accurately matches your foundation shade.

5. POWDER PRODUCTS - While blotting and finishing powders can help increase the staying power of your makeup, it can also stick to and highlight flaky, dry skin. Use it sparingly during the cold and dry season.

6. CONTOUR SHADE – There is no golden rule that you must contour but if you do, contouring should look as natural as possible. It’s very important to find the right synergy between your foundation and contour to get the most natural look. This can be difficult during seasonal changes while your skin tone is still going through changes. For the first month we would suggest going without contour until your skin has completely transitioned and you have updated your foundation shade. This way you are in a better position to determine the right contour shade.

7. EYES – Even though there are no rules on what shades to wear, warm berries, plums, burgundies and coppery golds look amazing. If you want to wear pastels just keep in mind that if your face is pale, pastel shades can create a washed-out look in winter. Light pastel eyeshadow looks better on tanned skin, which is why pastels are popular in the summer.

8. LIPS - Cracked lips are the number one problem during cold seasons. If your lips are super dry invest in a lip primer or a hydrating gloss that has a rich moisturizing formula. It’s also a good idea to exfoliate your lips regularly throughout the cold months to get rid of the dry flakes on the surface of your lips.