• EVE Custom Cosmetics

Heavy Handed Makeup

Sometimes we tend to get a little overzealous with our makeup and apply too much of it to reach an impossible high standard of perfection. And while Coco Chanel’s mantra is to “take one thing off” before leaving the house, it can be hard pinpointing what products to remove without revealing those little imperfections we want to hide. So what should we do?

Don’t think about looking perfect. This is an extremely difficult look to achieve even for professional makeup artists. Focus more on one feature that you wish to bring out the most and concentrate only on it, never on your entire face. For example, if you have accentuated your lips, eyes and cheeks, there is a very good chance that you have too much makeup on.

It’s also important to remember that makeup products serve different purposes and don’t need to be worn all at the same time. Some are used to create an illusion like contours while concealers are used to hide difficult imperfections that natural looking foundation cannot. There are shadows and eyeliners to define and accentuate eyes to suit different occasions and an array of lip formulas to complete subtle to more statement looks. Regardless of the occasion, balance is very important and you should never overpower your look with excessive amounts of different products and shades.


There’s not a “one-size-fits-all” rule when it comes to how much or little makeup to use. Everyone has different opinions on what their face should look like with makeup on. For starters, investing in the right tools will control the amount of product that is applied and following some general rules can prevent you from looking overdone.


It doesn’t matter which way you apply your base, always prep your skin with a face primer that suits your skin type and allow it dry before applying any makeup. This will provide the best surface for makeup, helps it last longer and keeps makeup from sinking into pores.


Less is most definitely more when it comes to foundation. It should only be used to improve your complexion and even out your skin tone. Don’t apply it to look darker or fairer than your natural skin tone because you will end up looking like you’re wearing a mask even after you blend or buff the product down your neck. To avoid this, opt to get your exact shade formulated for you (see our MADE TO ORDER PRODUCTS) and apply it sparingly on areas that need coverage. Don’t apply multiple layers of foundation to conceal troubled areas, let your concealer take care of them. If you want to apply foundation with your fingertips then we would recommend sheer foundations to avoid looking too cakey.


It’s crucial to apply a concealer shade that accurately matches your foundation (or if you don’t wear foundation, match it to your skin color). The wrong shade will always stand out. Also, the right formula is just as important because different skin types require different needs so invest time in finding the right formula. Look for a concealer that is lightweight but highly pigmented to provide full coverage without unnecessary layering of product. The right concealer should only require one layer to conceal areas that need more attention.


The most common contour error is not choosing shades that are based on your foundation shade, which should be accurately matched to your natural skin tone. The aim of contour is to create the illusion of noticeable light and shade on the skin but make it look completely natural. Carving any random dark or light shade into your face will look fake. Try to follow your natural features and choose shades based on your true skin tone.


Use this product to enhance your complexion, not to cover your entire face or change your skin color. Bronzer is the one product that can be instantly ageing so only use it sparingly and make sure you apply the right shade. Stick to the classic ‘C’ formation – to the temples, along the sides of the face and right under your cheekbones.


With eye makeup (eyeliner, mascara, shadow) think “power of one.” Generally, donning dramatic eyes and dark bold lips at the same time will send off alarm bells. Think balance every time you apply your makeup. If you choose to go with a bolder lip, keep eyes simple: try neutral shadow colors, skip the eyeliner or if you have to wear it, go with a light brown shade and apply a single, light coat of mascara. For daytime makeup, your products should be used sparingly. Too much eyeliner can emphasize dark circles and close the eyes up.


Defined lips may be attractive, but never exaggerate them with lip liner. Unless you’re going for a statement lip, pick a color close to your natural lip color or the exact color of your lipstick. Use lip liner to define your lips and give them a more pronounced shape, but don’t let it be noticeable.


While blush can lift your cheekbones and enhance your complexion, if applied too heavily or low on the cheeks or too close to the nose, it will drag your face down, accentuate sagging and draw attention to smile lines. Your cheeks should look as if they have a natural flush to them. Play it safe by choosing a blush shade closest to your skin tone because application errors are easier to correct or hide with natural shades.

Still not sure if your makeup falls on the heavy handed side? Answer the questions below and if two out of your three answers is "YES" then you are leaning towards wearing a tad too much makeup.

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