• EVE Custom Cosmetics

How to touch-up makeup

A quick touch up is all it takes to beautifully revive your makeup but how do you go about it without having to reapply your entire face?

In an ideal world, makeup would stay perfectly in place all day but even the best applied makeup products can slip, smudge and fade due to so many factors. Some of us are more prone to oily skin that produces more sebum increasing shine and slippage. Weather also has an impact on makeup because on hot days all skin types tend to produce shine and oil build up. This is when a touch-up is required but we are not always able to wash our face during the day and start our makeup routine from scratch. Often touch-ups are limited to three minutes under difficult lighting in public restrooms. So how do we maximize our makeup’s longevity and minimize the number of trips to the restroom for a touch-up?


How many times in a day should you reapply your makeup? There is no "right" or even consistent answer to that question because we are all different. However, we can provide a few general guidelines to determine when a touch-up is required:

• A couple hours after first makeup application and check again every 3-4 hours

• Touch up when your skin feels oily or shiny

• After eating, drinking or kissing

• After strenuous exercise, dancing or running

• Coming indoors from rain, humidity or snow

• At weddings between photos

• On set photography, filming or special occasions to reduce shine


The golden rule is to never over-apply makeup products especially when refreshing your makeup. Touch-ups are only meant to replace what was ruined, not to create a heavy new layer of makeup. The more makeup you add to your face the longer it takes to correct in the next time you touch-up.

1. Start with a good base – To limit the amount of touch-ups apply face and eye primers like our PRIMUS™ DUAL CONTROL PRIMER before makeup. Primers help keep makeup in place longer.

2. Remove excess oil or shine – Invest in blotting paper and lightly pat it over your face to absorb the excess sebum and dirt build up. Soft tissue paper can be used if you don’t have blotting paper but try not to be too aggressive as tissue tends to smudge or stick to your makeup.

3. Completely remove lipstick – This is the one area that looks best with a completely fresh application. For dehydrated lips apply a light layer of lip balm. Allow to dry while you touch up the rest of your makeup.

4. Refresh eyes – Remove shadow fallout, mascara flakes or running eyeliner with a cotton tip. Re-apply eyeliner. Touch-up shadow by lightly sweeping over lid, if required. For an evening look, apply shadow with more intensity.

5. Foundation – Before fixing foundation, remove any eye makeup smudges and oil from face. Use a disposable sponge that you can throw away or a clean brush. Clean fingertips can also be used to gently touch up areas where foundation has worn off. Make sure to smooth out all the edges so you have even coverage.

TIP: When you first apply your foundation at home, avoid over-powdering your foundation as it will give a ‘cakey’ heavy finish making it harder to smooth out and touch up later when it’s necessary.

6. Concealer – This step is best done after you have touched up your foundation. Only apply concealer to areas where blemishes or darkness are still coming through such as under the eyes, around the nose or smears around the lip line. It’s important to really blend concealer into skin to avoid an uneven cakey look. We recommend MATRIX™ CONCEALER as it’s formulated to match accurately with your foundation and skin tone color for a seamless, undetectable coverage.

7. Sunscreen –It’s important to remember to touch-up your sun protection especially if you’re out all day. To reapply sunscreen over an already-done face, consider a sunscreen spray (but made for the face, not the body), and/or pressed powder with SPF.

8. Set foundation to make it last longer – After you’ve completed touching up with foundation and concealer, apply a very light dusting of blotting or finishing powder to the forehead, T-zone, cheeks and chin to set foundation. If you decide to dust other areas of the face avoid being heavy handed as this will leave you with a cakey look.

9. Cheeks – Only if required, lightly dust a touch of blush with a soft brush.

10. Lips – Finish off with a fresh application of lipstick or gloss

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