• EVE Custom Cosmetics

Foundation Blunders

The entire art of perfecting your skin with makeup starts with foundation yet some of us are unaware of the foundation mistakes we make every day.

Applying foundation correctly takes more than just grabbing a bottle of foundation off the shelf and slathering it all over your face. It may be a standard part of most makeup routines but foundation can be the hardest element to get right. It requires a special effort (both in foundation shade and formula selection) along with technique to apply foundation correctly so that it leaves your skin looking naturally healthy and at its best.

When it comes to foundation the most common blunder is thinking that it must be layered on until you reach flawless perfection. Perfection is an impossibly high beauty standard to achieve especially if you rely solely on foundation to conceal difficult areas. Sometimes other products like concealer also need to be applied to help diminish the appearance of blemishes.

To avoid ending up with mask-like looks or skin appearing one dimensional and fake there are some basic foundation guidelines to follow.

THE WRONG SHADE The most common misconception about foundation is thinking that its purpose is to change your skin color. Foundation is designed to even out your true skin color, not change it. This is why it's crucial that you wear a shade that accurately matches the skin color you have now, and not last season's shade. Even if you wear a slightly lighter or darker shade during change of season, people will always notice streaks and lines of foundation, even if you don't. Did you know that you can download our beauty app MY SKIN TONE MATRIX to purchase “made to order” foundation shades that are customized just for you to match your individual skin tone? No more sifting through pre-made shades. No more “mask like” looks. No more booking appointments to find out what your shade is.

INCORRECT TESTING Most of you have already heard this, but never test foundation on your wrist, hand, chest or arm. These areas will be a different color to your face because they get more sun exposure and little, if any sunscreen. It’s also important to note that foundation shades can look very different in the bottle, when wet and under poor lighting so always test foundation on large areas of your face in good lighting and wait for it to completely dry. To avoid incorrect testing download MY SKIN TONE MATRIX via iTunes. Designed by experts in color science and color formulation, this app uses advance color technology to scan the surface of the skin to identify your skin color and formulating software to create custom shades based on your true skin color.

THE WRONG FORMULA Formulas and finishes play a key role when it comes to choosing the right type of foundation. It also makes a massive difference to how your complexion looks. Different foundations achieve different looks, suit different climates and target different skin types. For example, if you have dry or ageing skin a lightweight, hydrating formula like AEON COMPLEXION CORRECTING PRIMER is recommended, whereas a semi-matte finish with skin caring benefits like EDEN HYDRA SHEER FOUNDATION is ideal for combination skin. For oily to acne prone skin, matte formulas like STUDIO 6 SHEER MATTE FOUNDATION or MATIFIQUE STUDIO MATTE FOUNDATION, are best for keeping excessive oil production and shine under control.

NOT USING A PRIMER Foundation looks better with primer because it helps your foundation glide on smoother and stay put longer. Choose a primer that suits both your skin type and foundation formula, not one hyped up by sponsors because everyone has different skin. The wrong primer can make your foundation look too oily or too dry after an hour or two so it will require some trials to find the right one. See our PRIMUS™ series to find a primer that suits you. Let primers dry completely before applying makeup.

NOT BLENDING Laying down foundation without any blending is not enough. Even with a perfect shade match, foundation always needs to be blended evenly across the face to avoid streaks and lines occurring especially at the jaw or hairline. It’s recommended to buff foundation well into the skin, hairline, along jawline and down neck using a stipple or buffing brush to create a natural flawless finish.

THE WRONG TOOLS To achieve the best application every time, we strongly recommend investing in a foundation brush. It’s a relatively fool proof way to properly distribute your foundation and get even coverage. Wash foundation brushes at least once a week because like anything that continually touches your skin, it can collect and retain bacteria, dirt, and oils. If you are using fingers to apply foundation, always wash your hands with anti-bacterial soap before application especially if you have very oily skin.

APPLYING TOO MUCH While the quantity of foundation depends on the quality of your skin, only apply it to areas that need it (usually down the bridge of the nose, center of forehead, chin) and blend the foundation outwards across your face until it disappears into your skin. If you feel that you need a few layers of foundation then you could be wearing the wrong shade. Concealer will take care of difficult pimples, scars, dark spots or minor freckles, and best applied after your foundation is completely dry. This way the concealer does not get moved during foundation blending and sets properly to provide maximum spot coverage.

SET FOUNDATION Another mistake we make is thinking that we don’t need to set our makeup or that wearing a face primer allows us to forgo the setting process altogether. Face primer does help keep makeup on your face longer, but it does not make you immune from rub-off, shine and oil build up, smearing or makeup meltdowns. Only makeup sealants prevent makeup transferring onto clothing and allow you to layer makeup products over one another without smearing or absorbing the color underneath. Setting your foundation helps create that flawless fresh look.

SKIPPING FOUNDATION You may think that the older you get the less makeup is required to avoid looking overdone. One makeup item you should never skip in the name of lightening up your routine is foundation. Whether it’s a sheer tint or powder formula, the right one may be your best friend. Even the most healthy skin tone can look dull in places, shiny in others, and noticeably ruddy without some sort of coverage.

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